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Created in 1954 by advertising executive Leo Burnett for Philip Morris's Marlboro cigarettes. Originally, Marlboro was marketed as a cigarette for women with the slogan “Mild as May.” The Marlboro Man campaign
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Making the Marlboro Man
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Robert “Bob” Norris, the original Marlboro Man, passed away at 90, and he never smoked. Chosen for his rugged cowboy image, he later quit the campaign after telling his children he didn't
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How tobacco companies sold women a pack of lies – The Cancer History Project
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Wyoming ranch from the 'Marlboro Man' ads asks $52.8M
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Big Tobacco in the Big Apple: The Marlboro Story – The Center for the Study of Tobacco and Society
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Noteworthy fact: Sam Darnold's grandfather was the Marlboro Man. Dick Hammer
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