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In 1946 Camel ran an ad claiming “More doctors smoke Camels than any other cigarette.” They engineered surveys to create the illusion of truth. What they did next made them billions and
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Joe Camel was more than just R.J. Reynolds Tobacco Company's mascot for Camel cigarettes. He was Big Tobacco's way of targeting kids for their brand. Studies showed he was as recognisable to
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