


Images de marques. Identité visuelle des marques: histoire et typologie.
Marsoni
M251S
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Friday, May 29
Images de marques. Identité visuelle des marques: histoire et typologie.Cet ouvrage propose une exploration approfondie des marques de fabrique : leur histoire, leur volution, leurs styles, leurs catgories et leur signification aujourd'hui. Aprs un bref historique remontant l'hraldique, aux monogrammes, aux marques de proprit et aux certificats d'origine, Per Mollerup analyse l'identit d'entreprise et la communication visuelle la lumire des thories du signe. Il prsente ensuite une typologie dtaille des logos, recensant
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Reviewed in the United States on March 14, 2026
★★★★★ 5
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Reviewed in the United States on May 19, 2026
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