★★★★★ 4
Worth the money
Size: 16 Ounce (Pack of 1)
I'm inexperienced with matcha... Just wanted to order some good matcha, only to discover all of these obscure classifications and prices varrying wildly.
Before this brand, I ordered ceremonial and also "culinary cafe" from the jade brand. Couldn't really taste a significant difference, so I didn't sweat purchasing this.
There is a difference with this: the higher quality matchas did foam more when mixing and had slightly thicker consistency, and tasted a bit less grassy. This brand actually tastes fantastic, if you don't mind a very subtle grassy but sweet flavor. The savory sweet flavor dominates in a good way; grassy is very much still nothing more than an afterthought. But - and a very significant but - it hardly foams after mixing. So, the viscosity of the liquid when mixed, although enjoyable, leaves something to be desired.
That said, like a good salesman the seller points out that this mathca is unusual because of its concentration on being organic, even at the expense of whatever desirable flavor profile could be contributed by pesticides, lead, radiation etc. Perhaps this is an exaggeration... Nevertheless I take comfort in their emphasis on safety anyway.
It's definitely more affordable, being around $1 an ounce. Thanks for keeping other matcha brands honest...
So I recommend the value absolutely. But it you want the best of the best, I just don't know enough to give you a good answer.
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Reviewed in the United States on March 30, 2023
